サントリーが裏で18年かけて作っていたもの#26【青いバラ】

Updated every Monday! The Blue Rose Series, Part 3. This time, we finally explore the development story of Suntory's challenge to create the blue rose, a feat previously considered impossible. Why would a beverage company want a blue rose? How did they find the gene for blue pigment? And why did it take so long to bring it to market even after completion? Starting in 1990, it took 18 years to commercialize. We follow the journey of the blue rose, once synonymous with "impossibility," to becoming a flower that "makes dreams come true." Next time, we'll have a behind-the-scenes look at the Blue Rose series. [Chapters] 00:00 The Hidden Side of Suntory 00:27 Why Suntory Wanted a Blue Rose? 01:41 Is This a Blue Rose...? 02:38 Searching for the Blue Pigment Gene! 07:19 It Took 6 Years to Realize It Was Possible 13:21 Finally Completed After 12 Years 14:41 Was the Secret to Project Success the President's Personality? 17:18 It's finished, but still not selling? 20:06 Playful Tanaka-san 22:46 The incredibly moving language of flowers 24:27 The challenge to achieve blueness continues 26:47 Summary of this episode [Related] ・Series Playlist:    • Video   ・Previous:    • Video   ・Next:    • Video   [References] ・Blue Rose / Hazuki Saiso ・Flowers are Mysterious / Tsukasa Iwashina ・The Schemes of Plants - Botany of Scent and Color / Genichiro Arimura, Masahiro Nishihara #hachimashi #planttrivia #houseplants #bluerose