Спортмастер: миллиардная империя. Кризисы, борьба за рынок и крах (Бизнес на графике)

🟢 How do money, markets, and the economy really work? My Telegram channel: https://t.me/solo_fin ________ Sportmaster is the story of how a dream of making sports accessible to everyone turned into the largest chain of sporting goods stores in Russia and the CIS. The company was the first in the country to take sporting goods sales to a new level—through modern supermarkets, a wide selection, and professional service. However, it was unable to replicate its Russian success in the foreign market and ingloriously left. In today's video, we'll take a chart-based look at Sportmaster's journey—from a modest warehouse in Moscow to thousands of stores across the country and undisputed leadership in its niche. How did ordinary engineers come up with an idea that grew into a multi-billion-dollar empire? What role did its own credit policy and private label development play in the company's success? And why did Sportmaster become unpopular abroad? ________ Subscribe to the channel and share this video with your friends. Thank you for your support! Timecodes: 00:00 Introduction 01:45 Engineers turned entrepreneurs 03:40 Seeing opportunities in everyday things 05:41 The birth of Sportmaster 07:51 An effective system for coping with crises 10:15 The path to fashion retail. The emergence of O'stin 11:38 An attempt at international expansion 13:47 How is the company doing at home? 16:00 Conclusion 16:37 5 interesting facts