How She Grew Her Email List from 200 to 10,000 in One Year | 540

A year ago, two people attended Tess's webinar. Today her online mat Pilates membership for women over 50 (Australia + NZ) has 430 members. In this member story episode, Tracy and Tess break down the exact strategy: finding the niche hiding in her buyer data, the Million Dollar Message™ that named her webinar (Three Simple Secrets to Moving With Ease Again), dismantling her audience's #1 limiting belief, the same-launch-refined-every-time discipline, phone calls that convert over 50% during open cart, and the move from solo operator to leading a team. Real numbers in this episode: 5,879 free class registrations · 400 live on one class · 18% average 24-hour conversion · 180 new members in one launch · 200 to 10,000 email subscribers in 12 months · 40% open rate · all on ~4,000 Instagram followers. Ready to grow and scale your own digital business? Read about Freedom Filled® Business Mentorship and apply: https://tracyharris.co/apply Instagram:   / tracyharrisco   🔥 Like & Subscribe for weekly business growth, Instagram marketing, and mindset strategies! 🔔 Turn on notifications so you never miss a new episode! Timestamps: Meet Tess 0:00 - Podcast Intro 2:42 - Tess Thompson: online mat Pilates membership for women over 50. Now 450 members, 10,000 subscribers, 40% open rate The messaging breakthrough 5:47 - Before the mastermind: marketing to everybody and nobody was signing up 6:55 - Tracy spotted the pattern: every buyer was over 50. Tess already knew but was scared to niche down 8:23 - She spoke directly to women over 50 in her next launch and everything changed How she grew 13:00 - Webinars became her main growth lever. One launch brought in over 170 new members 18:00 - Email strategy: started with 200, now 10,000 with a 40% open rate in 12 months 32:00 - Secret weapon: she called people during open cart and converted over 50% of them. Her audience loves the personal touch What she had to let go of 35:44 - Had to stop trying to control everything. Now has three instructors, a community manager and a VA 37:38 - From one person joining a launch to 170. She says she has finally nailed how to run a launch Closing 38:35 - Apply for Freedom Filled Business at tracyharris.co/apply