Stop overpaying for digital advertising services. An E&P Sponsored Webinar.

For years, local media companies have invested heavily in digital services, believing they were building the next generation of sustainable advertising revenue. Yet according to digital advertising veteran Zack Watson, many publishers may be overlooking a critical problem: The issue isn’t selling digital marketing solutions — it’s what happens after the sale. During a recent E&P webinar, Watson argued that hidden fulfillment costs, reporting expenses, programmatic markups and operational inefficiencies are quietly eroding margins, leaving publishers with impressive revenue numbers but far less profit than they realize. Access more at this Webinar's landing page, at: https://www.editorandpublisher.com/st...