If Creative and Media Actually Talked, Ads Would Be Better

What happens when creative and media teams actually collaborate? Better ideas and stronger campaigns. At most agencies, creative and media operate on separate tracks. Creative develops the concept, media builds the plan, and they hope it all fits together. But when these teams work together from the start, everything changes. The concept can influence the media plan. Media can bring possibilities creative never knew existed. The work gets better. In this video, I share why this collaboration is so rare, what becomes possible when it happens, and how to make it happen at your agency, no matter what role you're in. Join the best membership community for advertisers, Internal Review: https://www.stuffaboutadvertising.com... 🧠 Want more Stuff About Advertising? ► Listen to the Stuff About Advertising podcast on Spotify: https://open.spotify.com/show/3oIVc8v... ► Listen to the Stuff About Advertising podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast... ► Follow on Instagram:   / stuffaboutadvertising   ► Follow me on TikTok:   / stuffaboutadvertising   🎥 What's in this video: 00:00 Intro 00:21 How Creative and Media teams work at agencies 03:15 How Creative and Media teams can collaborate 06:50 What Creatives can do to help 07:59 What Media can do to help 08:50 What leadership can do to help 09:42 My challenge to you 📚 Read my favorite books on advertising, marketing, and creativity: https://www.amazon.com/shop/influence... 🤝 For partnerships, please email [email protected]