Got a bad creative brief? Do this.
Most creative briefs are mediocre — vague audiences, weak insights, and a mile-long list of mandatories. Here's how to turn one into something you can actually build a big idea on. In this video, I break down how to diagnose what's actually wrong with your brief, the questions that unlock helpful direction, and how to mine for the creative gold the brief might have left out. 🧠 Want more Stuff About Advertising? ► Listen to the Stuff About Advertising podcast on Spotify: https://open.spotify.com/show/3oIVc8v... ► Listen to the Stuff About Advertising podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast... ► Follow on Instagram: / stuffaboutadvertising ► Follow me on TikTok: / stuffaboutadvertising 📚 Read my favorite books on advertising, marketing, and creativity: https://www.amazon.com/shop/influence... 🤝 For partnerships, please email [email protected]
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