AMC 101: Simplifying Amazon Marketing Cloud for Brands

Amazon Marketing Cloud (AMC) can sound intimidating — but it doesn't have to be. In this episode, Joe and Maarja walk you through AMC 101: what it is, why it's a game changer, and how brands can actually start using it today. Timestamps: 00:00 — Intro & Maarja's name debate 02:00 — What is Amazon Marketing Cloud? 07:00 — Why AMC is a game changer for advertisers 12:00 — Getting started with AMC: Access, SQL, and new AI tools 18:00 — Client insights & use cases: customer journeys and LTV 23:00 — Building audiences from AMC data 27:00 — AMC vs. other tools: Full-funnel measurement 31:00 — Key takeaways & next steps 33:00 — Outro & upcoming episodes 👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.