Inside Amazon Ads unBoxed: AI-Driven DSP, AMC, and the Future of Retail Media

Join us for a special episode recorded at Amazon Ads unBoxed, where Joe Shelerud interviews Meredith Goldman, Director of Media Enablement at Amazon Ads. Meredith walks through the biggest DSP and AMC announcements—including Creative Agent, Ads Agent, AI-powered audience discovery, and Deal Builder—and explains how these updates will transform planning, buying, and measurement across retail media. If you're an Amazon advertiser, DSP practitioner, or agency leader looking to understand how AI is reshaping audience targeting, creative production, and campaign scale, this episode delivers a concise, insider-level breakdown straight from one of Amazon’s product leaders. Chapters: 00:00 – Intro: Live at Amazon Ads unBoxed 00:22 – Meredith Goldman’s role at Amazon Ads 00:55 – Personalization and relevance in Amazon DSP 01:30 – What personalization at scale really means 02:15 – Balancing relevance and creativity with AI 03:05 – How Creative Agent lowers barriers for advertisers 04:00 – Combining DSP signals with AMC for deeper insight 05:10 – Scaling audience discovery with Ads Agent 06:15 – Natural-language optimization and campaign recommendations 07:00 – Example: Expanding from Sponsored Ads into DSP 08:05 – Using creative AI to produce streaming-ready assets 09:00 – How Ads Agent builds audiences using performance + product data 10:10 – Why AI augments strategy, not replaces humans 10:55 – Deal Builder: Streamlining supply and premium inventory access 12:10 – How Inventory Hub centralizes supply discovery 13:00 – Who should use Deal Builder and when 13:50 – How recent DSP updates change brand planning and execution 14:30 – Where AI is taking retail media in the next 2–3 years 16:00 – Why precision matters: new deterministic supply partnerships 17:00 – AMC’s role as the connective measurement layer 18:05 – How brands can keep up with constant platform innovation 19:00 – Final thoughts and closing