Install Google Tag Manager on Shopify (and Send Purchases to Google Analytics 4)

In this video, you will learn how to install Google Tag Manager (GTM) on Shopify and how to send purchase details to Google Analytics 4 (GA4). We will cover how to add the GTM container code, how to add a custom data layer to capture purchases (including items, value, and other transaction details), how to configure GA4 correctly (so that self-referrals don't appear in your reports), and how to check that everything is working. GET THE CODE FOR SHOPIFY: https://www.lovesdata.com/blog/shopif... GET THE PRE-CONFIGURED GTM CONTAINER: https://lovesdata.co/n6p0m9 JUMP TO A TOPIC: 00:00 Introduction 01:01 Get the Google Tag Manager container 02:07 Add the container to Shopify 03:01 Establish the data layer 04:07 Add Google Tag Manager to the order confirmation page 05:26 Get the custom data layer for Shopify 6:59 Important consideration (don't skip this) 07:25 Adding Shopify as a referral exclusion to GA4 08:26 Get the GA4 measurement ID 08:46 Create a page view tag in Google Tag Manager 09:58 Add the pre-configured container 12:15 Add the GA4 configuration tag 12:57 Previewing the container 13:34 Completing a test transaction 14:44 View the purchase in DebugView 15:59 Conclusion YOUR EXTRA RESOURCES: ○ Google Tag Manager tutorials:    • Google Tag Manager Tutorial // Lesson 1 //...   ○ Get the code for Shopify (blog post): https://www.lovesdata.com/blog/shopif... ○ Get the pre-configured GTM container: https://lovesdata.co/n6p0m9 ○ Learn about the 'Add To Cart' tag:    • How to track Shopify 'Add To Cart' clicks ...   My email updates: https://www.lovesdata.com/email-newsl... My courses: https://www.lovesdata.com/courses My book: https://amzn.to/2FTQ8SX SAY HELLO! ○ My blog – https://www.lovesdata.com/blog-welcome ○ Contact me – https://www.lovesdata.com/contact-us TOOLS I USE AND RECOMMEND: ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq ○ Data connector – https://lovesdata.co/oOWkI Subscribe for more videos: http://www.youtube.com/subscription_c...