How Product Strategy, Discovery and OKRs All Fit Together

📌 Enrolment for 'Product Strategy in Practice' closes on 1st June. Limited spots. Includes how to use AI to build your product strategy: https://www.productpathways.com/cours... Want help linking this together? → Product Mentorship — 1-on-1 coaching for PMs and product leaders: https://www.productpathways.com/mento... → Product Strategy Course — deep dive on the strategy layer: https://www.productpathways.com/cours... → Product Discovery Course — deep dive on the discovery layer: https://www.productpathways.com/cours... FREE STUFF: 📌 FREE Product Strategy Templates and instant access to a library of REAL product strategy examples https://www.productpathways.com/strategy 🗞️ Join 15,000+ product leaders who get practical product every week: https://www.antmurphy.me/newsletter 🧰 20+ Free Resources & Templates: https://www.productpathways.com/resou... 📺 Subscribe to this channel 😉 RELATED VIDEOS → Building a Product Strategy — Live Step-by-Step Walkthrough:    • Building a Product Strategy — Live Step-by...   → How to Build a Product Strategy (Free Workshop Template):    • How to Build a Product Strategy (Free Work...   → Best Practices for Implementing OKRs:    • 🎯 Best Practices for Implementing OKRs (Ob...   → The missing link in your Opportunity Solution Tree (KPI Trees + OST):    • The missing link in your Opportunity Solut...   → Why You Should Break Down Outcomes, NOT Initiatives:    • Why You Should Break Down Outcomes, NOT In...   New here? Hi, I'm Ant. I've spent 15 years building products, founded 4x businesses (a few more that didn't make a cent) and done everything from IC to Head of Product, across startups and enterprises. Now I help product managers and leaders get promoted, increase their confidence, and build products with real impact. None of the content I share will go viral and that's the point. Because hot takes, clickbait and AI slop won't help you ship better products. But practical content grounded in real work will - and that's what you'll find here. If that sounds better than your feed right now than subscribe. DESCRIPTION Most PMs measure their OKRs and call it a day. But if that's all you measure, you're flying half blind. In this advanced masterclass I walk through how strategy, OKRs, opportunities, solutions and measures of success all link together — and why you need measurement at every layer to actually know what's working (and what to kill, double down on, or pivot away from). Same fundamentals apply in the AI era — what changes is how fast you can move through them. AI gives you speed. CHAPTERS 0:00 — Introduction 2:01 — How to go from Strategy to OKRs 4:37 — Linking Discovery to Strategy 7:57 — Opportunity Solution Trees 9:27 — Why measuring OKRs is not enough 12:33 — Correlation vs causation 14:06 — Why this is even more important in the AI era 17:01 — Wrap Up