Why Platform Product Management is so Hard (6 Reasons)

If you're a Platform PM and struggling to overcome some of these challenges, I built the Product Mentorship to help! Join 👉 https://www.productpathways.com/mento... FREE STUFF: 📌 FREE Product Strategy Templates and instant access to a library of REAL product strategy examples https://www.productpathways.com/strategy 🗞️ Join 15,000+ product leaders who get hype-free practical product advice every week: https://www.antmurphy.me/newsletter 🧰 20+ Free Resources & Templates: https://www.productpathways.com/resou... 📺 Subscribe to this channel - of course! New here? Hi, I’m Ant. I’ve spent the last 15 years building products, launched a multiple 0→1, owned strategy and pricing, and founded 4x businesses (not counting the ones that didn't make $$). I share the lessons I learned the hard way here in the hope it helps you build better products. DESCRIPTION After coaching 100s of product managers and teams around the world from companies like Stack Overflow, Miro and TripAdvisor, one thing is clear: platform product management is a different beast. In this video I break down the 6 interrelated reasons why platform product management is harder. If you're a platform PM, this'll help you understand your job better. And if you're not, it'll explain why your platform peers always seem to be having a hard time. Stick around to the end for why I'd never put a junior PM on a platform — and how I'd approach developing the PMs in my team towards that role. CHAPTERS 00:00 Introduction 00:41 1. Multiple users (no direct line to the customer) 05:17 2. Many stakeholders 07:18 3. Impact is lagging (and out of your control) 11:33 4. Invisible work - you have to be a great storyteller 15:48 5. Internal adoption is hard 20:32 6. Backwards compatibility and versioning 24:17 Tips for Product Leaders