How to turn Ecommerce failure into success:Story of Scents & Stories .Ft Saad Afridi | 02| Ali Swati

In todays podcast we will talk about the success story of "Sent and Story". Our Guest Mr. Saad Afridi who is role model for many will enlighten "How retail can excel your Business" also what is the true backbone of any e-commerce business and how team building is important. And if you want to learn about the perfect roadmap for Successful e-commerce brand, listen to my previous podcast with Ahmed Rauf Essa. Link is below:    • Roadmap to a Successful E-commerce Brand F...   Time Codes 0:00:00 Podcast Introduction 0:00:46 Guest Introduction 0:03:22 Background story of Saad Afridi 0:06:16 How did Saad develop interest in products and Brand 0:07:21 Value of innovation 0:07:51 First Failed startup and products 0:09:01 Mistakes in first startup 0:11:12 Focus on E-commerce if you have limited capital 0:12:01 Second failed startup 0:14:04 How did Saad start 3rd startup without big investment 0:17:21 How did Saad enter in fragrance industry 0:20:52 Strong and Weak points of IBA 0:22:26 We are still teaching out dated curriculum 0:23:34 Strategy is Important 0:24:32 Mostly universities train you to be an employee not an employer 0:24:56 Fragrance industry is huge 0:25:41 How Saad came up with his brand name 0:26:50 With every failure your chances of success increases 0:27:41 You need to build momentum in private label 0:28:15 Customer service should be priority 0:29:31 Return rate of scent and story 0:30:41 Things to focus on while taking orders 0:32:12 Growth solves many problems 0:33:01 Operation and customer service are two different things 0:33:36 How to handle courier related issues 0:36:01 Negative points of big brands 0:36:51 Customer service is a backbone for big brands 0:42:01 Do you need HR to build big company 0:44:01 HR helps you to grow your business 0:44:46 Fill the gap in the market 0:46:21 Identify where you can add value 0:48:01 You need to run constant ads 0:49:21Appeals in DVC's 0:51:21 Create you marketing ad funnel 0:51:50 Expand your marketing team 0:52:11 Spend your Business Money wisely 0:54:46 Enjoy the process 0:56:16 Never link your happiness with material things 0:57:11 Good employees always add value 0:59:00 Why retail is important 1:01:16 Start of Q-commerce 1:02:51 Franchise Prototype 1:03:26 Location and retail 1:04:31 Advice for young entrepreneurs 1:05:46 Constant creation is important 1:07:21 Focus on Video work 1:08:01 Put constant effort 1:08:41 Focus on HR 1:09:16 Niches in which you can excel