Enrolling Students in the Zero-Click Era

Google made AI search the default, and it's already changing how students find their schools. In this session, Halda's Angela Brown sits down with Manaferra co-founder and chief strategy officer Granit Doshlaku to break down what zero-click search means for enrollment teams, and the earned-plus-owned playbook to keep enrolling students when the clicks dry up. You'll learn: 👉 Why zero-click search is now an enrollment problem 👉 How to check whether AI recommends your school, and whether it's got the facts right 👉 Why more than half of AI's recommendations happen off your own site 👉 How to make owned channels like email, SMS and landing pages do the heavy lifting 👉 What to put on your scoreboard now that a monthly rank check won't cut it Learn more about Halda: https://www.halda.ai Get a demo: https://shorturl.at/3JfiC #HigherEdMarketing #EnrollmentMarketing #HigherEducation #StudentRecruitment #AdmissionsMarketing #EnrollmentManagement #HigherEd