AI Search for Universities: How to Turn Visibility Into Student Enrollments | Halda

Students aren't Googling your programs anymore — they're asking ChatGPT. Is your institution showing up in those answers? In this webinar, Angela Brown (Halda) and Granit Doshlaku (Manaferra) break down how Generative Engine Optimization (GEO) is replacing traditional SEO in higher education, and what enrollment and marketing teams can do right now to show up where students are actually searching. ✅ Why ChatGPT is now a primary discovery channel for prospective students ✅ What GEO is and how it differs from traditional SEO for higher ed ✅ A 7-step playbook for getting your institution mentioned in AI search results ✅ How to optimize program pages so LLMs have reasons to recommend your school ✅ How to track AI search visibility — including a free Google Sheets template ✅ How Halda's AI site search turns on-site behavior into enrollment insight Timestamps 0:00 Introduction 4:50 How Student Search Behavior Is Changing 7:00 How Students Are Using ChatGPT to Choose Schools 8:55 Why Traditional SEO Traffic Is Declining 9:33 What Is GEO (Generative Engine Optimization)? 10:16 7-Step Playbook for Ranking in AI Search 14:32 Why Program Page Content Is Critical for LLM Visibility 15:25 How Off-Site Mentions & Listicles Drive AI Rankings 17:47 How to Track AI Search Visibility 19:26 Running GEO Experiments 42:02 How to Build the Business Case for AI Search Investment 45:55 Q&A 🔗 Learn more about Halda: https://halda.ai 📅 Book a strategy session: https://share.hsforms.com/2xPsqH7qsSR... #aiinhighereducation #highereducation #enrollmentmarketing #GEO #studentrecruitment #admissionsmarketing