Setting Up for 450 Influencers in Two Days

Behind the scenes at our latest high summer press day, our dedicated PR team manages the complex operation of launching upcoming collections. From unpacking premium homeware and styling table scapes to curating 360-degree fashion stories, we pull back the curtain on creative career paths in retail. Discover how our visual merchandising, buying, and press teams collaborate under tight deadlines to install a heavily branded venue. Watch the team navigate a high-pressure setup on day one before welcoming over 450 top press members and influencers on day two. We explore upcoming hero trends, including candy stripes, polka dot beachwear, and a premium archive suit collection. The event also showcases home highlights like scalloped headboards and rechargeable lighting alongside our brand new partnership with Laura Ashley. 00:00 - Introduction to the Press Day 00:25 - Men's Wear and Home Brands Setup 01:18 - Visual Merchandising and Floral Displays 02:45 - Women's Wear Trends and Styling 03:44 - Midday Progress and Furniture Arrangement 04:51 - Branding and Social Media Preparation 06:31 - Final Preparations and Day One Wrap Up 07:00 - Day Two: Press and Influencer Preview Opens 07:15 - Summer Collection Highlights 08:08 - Home and Premium Collections 09:45 - Event Highlights and Activities 10:58 - Event Conclusion and De rig Don't forget to subscribe, like, and share to stay updated with our latest episodes! Pursue your ambition and join the NEXT team → https://shorturl.at/xwBZ0 Follow us! Instagram: @lifeatnext TikTok: @lifeatnext Facebook: @lifeatnext LinkedIn: ‪@lifeatnext‬ #LetsTakeItOn