GROWER FOR A DAY - Episode 10 ( With: Joseph Massie) Together2Grow

GROWER FOR A DAY | Joseph Massie visits Together2Grow 🌸 "You would never imagine as a florist that every stem that gets processed goes through an X-ray machine." Top florist Joseph Massie steps into the world of Alstroemeria at Together2Grow — and what he finds is anything but ordinary. Tea bags that aren't tea bags. A harvesting technique no one taught him in floristry school. And a sorting machine that X-rays every single stem for density, thickness, and flower count before it ever reaches a shop. Grower Rob walks Joseph through a greenhouse on a mission: to be 100% biological by 2027. Good insects in little bags replace pesticides. Pulling replaces cutting. And an eight-week turnaround from young plant to first harvest keeps everything moving — for the next five years. "It feels new and fresh and frankly, really innovative." 🌱 Grower for a Day is a Decorum web series in which top floral designers go behind the scenes at the growers who supply them — getting their hands dirty, asking the questions florists rarely get to ask, and seeing the craft behind the crop. 📌 Subscribe for new episodes 🌸 Learn more about Decorum at decorum.nl #GrowerForADay #Decorum #JosephMassie #Together2Grow #Alstroemeria #CharmeliaPink #BiologicalGrowing #FlowerGrower #BehindTheFlowers #FloralDesign #Netherlands #DecorumFlowers