GROWER FOR A DAY - Episode 9 ( With: Joseph Massie) van der Valk Groenesier

GROWER FOR A DAY | Joseph Massie visits Van der Valk Groenesier 🌿 "Let's just cut this, and I'll go meditate for half an hour — because that's the vibe I'm getting from this greenhouse already." Top florist Joseph Massie trades his studio for the serene rows of Van der Valk Groenesier, one of the Netherlands' leading asparagus fern growers. What looks calm on the surface turns out to be anything but simple. Joseph learns the art of topping, untangling, and hand-harvesting — work that, as he quickly discovers, "can never be done by a robot." Along the way he gets a first look at an exciting new addition to the farm: a striking novelty crop the grower has been developing for less than a year — their first non-asparagus plant in over 50 years. "Most florists only see the top 10% of a product when it comes into the shop, and when it leaves the shop." This episode is the other 90%. 🌱 Grower for a Day is a Decorum web series in which top floral designers go behind the scenes at the growers who supply them — getting their hands dirty, asking the questions florists rarely get to ask, and seeing the craft behind the crop. 📌 Subscribe for new episodes #GrowerForADay #Decorum #JosephMassie #AsparagusPlumosus #FlowerGrower #BehindTheFlowers #FloralDesign #Netherlands #Kweker #DecorumFlowers