Learn How to Use Real-Time AI to Coach Sales Reps Instantly

Discover how to successfully transform a 25-year-old inbound machine into a proactive, global outbound prospecting engine. In this episode, hosts Brian McFadyen and Steve Eror sit down with Doug Hopeman from Turnitin to explore the exact operational frameworks required to transition regional teams into a unified global structure, set performance baselines, and maximize engagement velocity. Listeners will learn how Turnitin implements real-time, AI-assisted coaching to grade sales calls against internal competency rubrics within thirty minutes of a dial. Doug shares his blueprint for managing legacy tech stacks without resorting to expensive rip-and-replace tactics, why complex B2B sales cycles require human trust over automated AI bots, and how fostering internal promotions drives unstoppable team momentum. Learn more about Atonom