Learn How to Stop Wasting Outbound Leads Using a 3 Tier Signal Brain

Stop wasting your outbound sales efforts on vague account level indicators. In this episode, host Gabe Larsen interviews Katie Penner, VP of Sales Development at Influ2, to explain the critical shift from legacy account based marketing to precise contact level intent tracking. You will learn how to identify the exact individual within an enterprise account who is actively engaging with your brand, allowing your team to completely avoid data overload and push pipeline conversion rates over two times higher. Discover how to operationalize unglamorous first party signals like pricing page visits alongside advanced metrics like zero click search tracking. Katie provides a step by step blueprint for building an internal Signal Brain to filter outreach into monitor, engage, and priority tiers. You will walk away knowing how to deploy same day sales plays within the critical 24 hour ad recall window to turn cold prospecting into highly contextual revenue generation. Learn more about Atonom