Magazine Circulation Strategies: Growing Your Readership on a Budget

How does your small magazine stay financially healthy? In this webinar, seasoned magazine industry professional Eithne McCredie shares proven, cost-effective strategies for growing circulation and shifting successfully toward reader revenue. Whether you're running a print magazine, going digital, or managing both, this session gives you a practical, data-driven roadmap for sustainable circulation growth. What you'll learn: ● Understanding that every magazine, big or small, is a business and how to adapt ● How to track and measure every circulation effort effectively ● What a realistic circulation budget looks like for a quarterly magazine ● Why renewals are your most valuable revenue stream (accounting for 65–70% of circulation income) ● How to test offers and use data to drive smarter decisions ● Balancing print and digital initiatives for maximum impact ● Creative tactics including newsstand promotions, direct mail campaigns, newsletters, and social media strategies to grow subscriptions About the Speaker Eithne McCredie is a seasoned magazine industry professional with deep expertise in circulation strategy and reader revenue. She brings hands-on, practical insight to help small and independent magazines grow their audiences cost-effectively. 📚 Part of Publishing Essentials for LitMags — a webinar series delivering foundational business skills for arts, literary, indie, and other small magazines. 📌 Presented by the Alberta Magazine Publishers Association 🎙️ Producer/Host: Joyce Byrne Funded in part by the Government of Canada | Government of Alberta | Edmonton Arts Council | Calgary Arts Development If you found this valuable, please like, subscribe, and hit the 🔔 notification bell to catch every episode in the series! Music from #Uppbeat https://uppbeat.io/t/iros-young/brigh... License code: MBBBDGAA6UBDVKMP