Is Your Business Invisible to AI Search? (And How to Fix It) ft. Ray Young

I sit down with Ray Young, President and Founder of RazorSharp PR, to unpack the massive shift from traditional Google searches to AI-driven recommendations. If you want to ensure your brand isn't left behind as buyers migrate to AI search, this episode is a must-listen. Ray Young is the President and Founder of RazorSharp PR. With nearly 30 years of experience in media relations and PR, Ray helps CEOs and businesses raise their visibility with investors, customers, and key stakeholders by securing credible, third-party coverage that cuts through the noise. Connect with Ray Young: https://www.razorsharppr.com/ Key Takeaways The Conversion Gap: Discover why traffic from AI assistants converts at 4 to 10 times the rate of traditional organic search. The Parametric Knowledge Flywheel: Learn how getting your brand into an AI's long-term training memory creates compounding visibility. Why PR Beats Your Website: Understand why AI prioritizes credible, third-party coverage over self-published marketing copy. Avoiding "AI Slop": Why regurgitated content is getting filtered out and how to win by answering the specific, difficult questions your buyers are asking. The 90-Day CEO Action Plan: The exact steps leaders should take this quarter to test their brand's visibility on major AI platforms.