Don't Switch Platforms, Fix The Data First with François-Jérôme Gosselin

Guest: François-Jérôme Gosselin, CEO of Novatize Host: Justin King In this episode of the B2B eCommerce Show, Justin King speaks with François-Jérôme Gosselin, CEO of Novatize, about key findings from the 2026 State of B2B eCommerce report, produced by Novatize in partnership with WBR and Shopify. François-Jérôme breaks down why 70% of B2B businesses plan to increase AI spending this year, starting with product data enrichment rather than flashier use cases. He explains why 31% of B2B companies still run on fully custom platforms, why Shopify has become the second most common platform among companies earning $500 million to $1 billion in revenue, and why composable commerce, building a system out of separate, connected pieces instead of one all-in-one platform, is making a comeback now that AI has lowered the cost of maintaining it. The conversation also covers why digital revenue is climbing (25-50% of total revenue for most B2B companies) but customer adoption, not platform choice, is what actually separates successful projects from stalled ones. Francois and Justin also dig into who should really own eCommerce inside a company, and the four things B2B buyers consistently expect from a modern platform. Key topics include: 2026 State of B2B eCommerce report findings AI investment and product data enrichment Composable commerce and platform strategy Digital revenue growth and customer adoption eCommerce ownership: marketing vs. sales vs. IT B2B buyer expectations and self-service