What Every Business Gets Wrong About Visibility w/ Erin Simmons | Search Party Podcast Episode 7

What does it really take to grow a successful career in digital marketing and SEO - and why does community matter more than ever? In today's episode of Search Party Podcast, Amanda Milligan (Head of Content & Growth Marketing at Semrush) sits down with Erin Simmons (Managing Director at Women in Tech SEO) to explore how SEO professionals can build meaningful careers, expand their network, and stay relevant in a rapidly evolving industry. Erin discusses the critical role of trust as a durable asset in digital marketing and how it provides a stable foundation for businesses. From career development to the power of community, marketers can grow their skills, find opportunities, and navigate the changing landscape of SEO - especially as AI continues to reshape the field. 👉 Want to see exclusive Search Party footage and get access to more guest insights? Then join us at the Afterparty, a monthly newsletter full of actionable tips and previews on future episodes: https://forms.gle/tK3jbi5Zr2zoGU8MA 00:00 - Introduction with Erin Simmons 05:08 - How Community Can Support Your Brand & Career 09:55 - Joining Existing Communities 12:44 - From Sponsorship to Meaningful Contribution 15:41 - How to Succeed With Community Marketing 25:22 - Visibility vs. Trust 29:02 - Sitebulb Case Study 34:46 - Final Thoughts 🔍 Welcome to Search Party Podcast! Join me, Amanda Milligan (Head of Content & Growth Marketing at Semrush) as I invite the smartest minds in search marketing to our podcast party, where they share some of their best frameworks, playbooks, tools, and more. #SEO #DigitalMarketing #ContentMarketing #Semrush