Building The Best Brand Voice w/ Melissa Popp | Search Party Episode 14

What makes a brand truly memorable, and how do you find a voice that's authentically yours? In this episode of Search Party, Amanda Milligan (Head of Content & Growth Marketing at Semrush) sits down with Melissa Popp, VP of Content Strategy & Innovation at Rickety Roo, to explore one of the most overlooked aspects of content marketing: brand voice. 👉 Want to see exclusive Search Party footage and get access to more guest insights? Then join us at the Afterparty, a monthly newsletter full of actionable tips and previews on future episodes: https://forms.gle/tK3jbi5Zr2zoGU8MA 🔍 Welcome to Search Party Podcast! Join me, Amanda Milligan (Content & Growth Manager at Semrush) as I invite the smartest minds in search marketing to our podcast party, where they share some of their best frameworks, playbooks, tools, and more. ⏱️ Timestamps 00:00 - Introduction 00:56 - Two Truths and a Lie 01:38 - Melissa's Plane Crash Story 04:19 - Discussion on Branding 06:22 - Melissa's AI Branding Tool 11:41 - Defining Voice and Tone 15:20 - Personality Branding and its Challenges 16:21 - Exploring Emotional Patterns in Branding 17:28 - Importance of Personality in Branding 18:26 - Humanity in Branding 20:53 - Impact of AI on Branding 22:41 - Consistency in Branding 24:37 - Branding and its Relation to Google Search and LLMs 26:37 - Using Custom GPT for Branding 27:06 - Refining Branding with AI 30:34 - Exploring Personal Anxieties with AI 31:16 - Integrating Personal Insights into Branding 31:39 - AI and Content Creation 32:15 - Philosophical Aspects of Using AI 32:23 - Exploring Voice and Tone in Depth 33:11 - Closing Remarks and Contact Information #SEO #ContentMarketing #BrandStrategy #PersonalBranding #DigitalMarketing #Semrush