The Sound of Philips | Sonic & Audio Branding | Brand Audio Identity | MassiveMusic Amsterdam

For Philips' sonic brand identity, we composed a bank of original sounds through the creation of ‘The Philips Instrument’, a bespoke musical instrument. By using contact microphones, we captured the intimate sound of Philips’ most iconic product, the lightbulb, and combined it with a set of human sounds. The new sonic identity is both emotive and cutting-edge in its design, reflecting Philips' mission of making people’s lives better through innovation. More on https://www.massivemusic.com/en/work/...