The Sound of Colgate | Sonic & Audio Branding | Brand Audio Identity | MassiveMusic

Colgate, the brand found in more homes than any other, wants the whole world humming an optimistic tune. The iconic oral care brand has launched its new sonic brand identity, a suite of sonic assets and compositions, produced by international creative music agency MassiveMusic London, in collaboration with MassiveMusic New York. ► http://mssvm.sc/colgate Whilst reshaping its visual identity, Colgate saw the need to develop a memorable and modern sonic brand that could: • live across its +200 markets • have global appeal and relevance • offer new opportunities to distinguish from the sector  • be recalled by consumers To capture this optimism, we turned to science and research to craft the audio strategy for Colgate. Here are some ingredients we found that speak the universal language of happiness: humming, strong beat, trills, bright sounds, surprising moments. Did you know we use 17 muscles when we smile? Say cheese and get all the shiny details on our case page: https://www.massivemusic.com/en/work/...