Founder-Led Sales: Taking Your Startup to Market (Peter Kazanjy, Atrium)

👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 🛠️ Free Sales Templates, Scripts, and Guides: https://www.30mpc.com/toolkit -- Cold Calls to President's Club Course (Save $50 w/ code: YOUTUBE): https://bit.ly/4jqQ4w2 Sell in a Way That Doesn’t Feel like Selling (Save $50 w/ code: YOUTUBE): https://bit.ly/4cQYaM8 -- Peter Kazanjy joins Armand and Mark to talk about how startup founders can validate their product ideas and obtain their first customers with discovery/research interviews with ideal customers. FOUR ACTIONABLE FOUNDER TAKEAWAYS: Your first customers should come from the founder Avoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are. If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer. If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue. PETER'S PATH TO PRESIDENT’S CLUB: Co-Founder @ Atrium Founder @ Modern Sales Pros VP of Product @ Monster Founder @ TalentBin (Acquired by Monster) RESOURCES DISCUSSED Join our weekly newsletter: https://hubs.li/Q02NJQ8p0 Things you can steal: https://linktr.ee/30mpc_youtube #30Minutestopresidentsclub #30mpc #startup ----- 🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code YOUTUBE 🎁 https://www.30mpc.com/course/discover... ----- Discovery Trees: Your Blueprint Uncover Massive Business Problems https://tactics.30mpc.com/create-your... ----- 7 Discovery Questions That Don't Feel Like Sales Questions https://tactics.30mpc.com/7-discovery... -----