Мебельное ценообразование // Почему шкаф в 3 раза дороже купленных материалов на него

The only real website for "Intererno": https://intererno.com How do furniture makers actually calculate the cost of their products? Why do many companies simply multiply materials by three, and where does this coefficient come from? Sergey Okunev, owner of the furniture company "Intererno," examines the hard-won pricing scheme. We discuss why complex cost calculations often lose out to simple coefficients. Why the "X3" coefficient: it's not greed, but the mathematics of survival. This episode, like the others, can be viewed on other platforms: on RuTube: https://rutube.ru/channel/29858712 on VK video: https://vkvideo.ru/@intererno And the unreleased videos are published on the Interierno Telegram channel: t.me/interierno_sergey Video timestamps: 00:00 – Let's talk about pricing 01:26 – What are the different cost calculation schemes? 02:45 – What is the difference between a coefficient-based scheme and an exact calculation? 04:40 – The nuances of the coefficient-based scheme 05:22 – How often should prices be updated? 06:32 – How are risks taken into account in pricing? 09:21 – What is cost price in principle? 11:04 – How are defects factored into cost price? 12:52 – What can you use? Save 14:43 – How can you reduce production costs? 16:42 – The larger the business, the higher the production cost? 18:25 – Advice for a budding furniture maker Video created by Dima Pchelin's studio http://pchelin.ru #furniture #business #pricing #interior #sergeyokunev #productioncost #furnitureproduction #entrepreneurship #customfurniture