【理詰めのサイゼリヤ】紙でオーダー？アンチDX＆逆張り戦略を徹底解説

Why does Saizeriya go against the trends of the times and the industry by using paper orders, not raising prices, and not accepting cashless payments? This video, from a marketing researcher's perspective, explains the remarkable contrarian strategies of Saizeriya, a company with many science and engineering backgrounds, including its founder. It thoroughly explains a number of ingenious management strategies that might make you think there are things to do before digital transformation (DX). 2:20 1. No tablet ordering 6:23 2. No price increases 10:46 3. No cashless payments 14:47 This week's MVC 15:34 Bloopers [Official LINE account launched] We'll share things we can't talk about on YouTube and event announcements on LINE. https://lin.ee/61owAsD ▼Related Videos [Yoshinoya Controversy] A Professional Explains: Learning Yoshinoya's Marketing Strategy from the "Virgin Shabu-Shabu Strategy"    • 【吉野家炎上】プロが解説”生娘しゃぶ漬け戦略”から学ぶ吉野家のマーケティング戦略   ★About This Channel This is an educational entertainment program where you can experience "real-life mystery solving" using probability and statistics to unravel the mysteries of the world. It contains a great deal of the presenter's personal opinions and observations. We do not focus on precise calculations or scrutiny of individual information. We prioritize providing you with an "aha!" experience, such as "That's interesting!", "I've become smarter!", and "That clears things up!" While the presenter is responsible for minor definitions of terms, phrasing, typos, and calculation errors, you should be able to correct the details if you understand the "logic of mystery solving." Therefore, we hope you will be understanding. ==================== Sato Mai: Business Statistics Specialist, Marketing Researcher \\　Used in an entrance exam question for a national junior high school // Author of "Which way does the checkout line move faster?" https://amzn.to/2Z0lMfh ↑A book to read before reading an introductory statistics book Although she pursued a humanities path during her student years due to an aversion to mathematics, she encountered statistics after entering the Faculty of Economics and Business Administration at Fukushima University and overcame her aversion to mathematics. While still a student, she won an award in the "Marketing Analysis Contest" hosted by Nomura Research Institute, Ltd. After graduation, she worked for a general company, but at the age of 26, she became independent and started a data analysis and statistical analysis business. She has a track record of improving prospect churn rates and eliminating annual opportunity losses of 12 million yen by conducting marketing research and demand forecasting surveys that correctly utilize data for companies, contributing to annual cost reductions of 6 million yen by changing the way direct mail is sent, and systematizing a "surefire" product development method. We specialize in reducing decision-making costs and improving organizational capabilities through data utilization. We also conduct corporate training on similar themes. We have held seminars at the request of the Ministry of Internal Affairs and Communications, and due to the high level of participant satisfaction, we have a 100% repeat rate (as of February 2022). For students and working professionals, we offer practical training and development of educational materials that allow them to learn data analysis in an enjoyable, real-life puzzle-solving format, thereby improving work performance and preparing them for side businesses and entrepreneurship. \\We are able to operate thanks to the support of our viewers!// All SuperThanks received are used for production costs. Production costs: editing costs, outsourcing costs, material purchases, equipment… We welcome your SuperThanks to help us continue to operate better in the future! *We respectfully decline gifts and letters. == Official LINE *Irregular announcements about events and paid services https://lin.ee/61owAsD ▼Twitter *Daily casual updates   / satou_rco   =