Arbeitgebermarke: Die Superkraft, die dein Unternehmen nicht sieht | Sarah Brauns (heart job)

How does your company truly come across as an employer? Not as it appears on your careers page, but out there, in the market, to applicants and employees. Most companies primarily focus on their own internal feedback and overlook their greatest strength. This gap between self-perception and external perception costs applicants, motivation, and ultimately, significant revenue. My guest, Sarah Brauns, founder of the HR tech startup heart job, uses data and AI to make visible what often remains invisible: the external perception of companies. With the precision of an engineer, she dispels the myth that culture is a "soft" HR topic and demonstrates how honest self-reflection can become a real economic lever for recruiting and employee retention. In this episode: Why the perception gap between self-image and external perception costs a medium-sized company with 300 employees up to €1.2 million per year Why Kununu and Google Reviews are just a flashlight in a dark house and which sources really count Why we don't have a knowledge problem, but an implementation and prioritization problem, and how you can counteract this with a simple traffic light system When to listen: This episode is for you if you're responsible for HR or run a company and finally want to know, based on data, how you're really impacting people, instead of wasting money on employer branding campaigns. Your next step: Do you want to take your leadership and HR strategy to the next level? Book your free strategy session with Stefan: https://calendly.com/stefan-jaklahr/3... Guest online: Sarah Brauns on LinkedIn   / sarah-brauns   · heart job https://www.heart-job.com/ More from Stefan: jaklahr.de linkedin.com/in/berndt-stefan/ More about Leapsome: https://www.leapsome.com/ CHAPTERS / TIMESTAMPS 00:00 The Perception Gap That Costs Money 01:02 Intro: The Blind Spot of Employer Branding 02:27 Partner Note: Leapsome 03:52 Do Companies Only Hear Their Own Echo? 04:14 The superpower a company doesn't see for itself 05:42 Kununu and Google Reviews are just the flashlight 07:06 Where the gap between self-image and external perception comes from 08:47 Why companies don't have 360-degree feedback 09:53 How honest are CEOs really? 13:11 Why foosball tables and coffee machines don't retain anyone 14:39 Benefits have a short-term effect, culture is the foundation 16:42 Which sources heart job actually evaluates 19:33 No glitter, but repairing the foundation 22:01 Why ChatGPT doesn't replace this analysis 24:15 Data instead of gut feeling and almost 200 cognitive biases 25:14 Which internal metrics really count 27:04 Why an external party gets more honest answers 30:08 External image doesn't match self-image: the first step 32:57 Listening alone isn't enough, it needs implementation 34:07 Not a knowledge problem, a Implementation problem 34:38 ​​Setting priorities with the traffic light system 35:44 1.2 million euros per year, calculated 36:33 What is the worst that can happen? 37:00 Conclusion