What Tokyo Record Shop Owners Say — How Buyers Find Their Way

Tokyo record shops can be dense, specialized, and sometimes difficult to read at first glance. In this video, four Tokyo record shop owners explain how buyers find their way in — through expertise, visual clues, shop systems, and the way records are presented. This is the first video in a five-part suite drawn from interviews with Tokyo record shop owners. Featured shops / owners: NEdS Records — Usuda-san Perfect Circle Beatles — Aoki-san Echo Records — Takeshi-san Flower Records — owner Suite: 1. How Buyers Find Their Way 2. Why Owners Matter 3. More Than a Record Store 4. How Shops Shape Taste 5. The Power of Specialization Rice Field Records documents record stores, collecting culture, and the vinyl economy in Japan. #TokyoRecordStores #RecordStores #VinylCommunity #JapanVinyl #RiceFieldRecords