How to develop an effective marketing strategy

Marketing is a vital organ in your business body. One never really knows everything about marketing as it keeps evolving. Just like any other skill sets, you always need to update your ‘marketing’ version. Paul Robinson (http://www.paulrobinson.in) is a popular and renowned Marketing expert, who has consulted, coached and trained marketing departments across various industries. He has helped many organizations to create the marketing plan, which is has a higher success rate. In this video, he explains in a precise manner as to how you can create a marketing strategy for your business. For more details visit http://crashcoursemba.com Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers’ by Geoffrey A Moore https://goo.gl/qUjwuQ ‘The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies’ by Chet Holmes https://goo.gl/Q6CNMG ‘Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide’ by John Jantsch https://goo.gl/jTkEvt ‘The 22 Immutable Laws Of Marketing’ by Al Ries & Jack Trout https://goo.gl/rw5Xew ‘Positioning: The Battle for Your Mind’ by Al Ries & Jack Trout https://goo.gl/9grxZV