Від вершини світу до $2 млрд збитків: історія падіння PlayStation 3

https://rocketmen.com.ua/ua/topcases/... - Vedemo Case What happens when the god-company stops listening to players? This video is the story of the Sony and PlayStation brand: from the alliance with Nintendo and the birth of the first PlayStation to the resounding failure of the PlayStation 3, which cost the company billions. We analyze how Ken Kutaragi created the legendary console, how Sony's marketing mistakes and the $599 price tag at E3 buried the PlayStation 3, and how the brand came back to life with the PS4 and the slogan For the Players. The video is a fascinating history of game consoles, through the Sony brand case for entrepreneurs and marketers: why the best console in history is not yet a guarantee of the future, and why listening to people is more important than building "living room supercomputers". If you want more stories on the topic of the history of PlayStation in Ukrainian, the war of PlayStation and Xbox consoles and analysis of big brand mistakes - write in the comments and support the channel with sponsorship ❤️🎮 More interesting things about marketing in our telegram 👇 https://t.me/+1829ax36r5s1OGNi Navigation of the conversation: 00:00 - Intro 02:30 - How the alliance between Nintendo and Sony ended in betrayal 05:56 - Ken Kutaragi - a new genius 09:16 - PS1 and PS2 16:20 - The beginning of problems 18:53 - Internal conflict 21:25 - The collapse of PS3 26:05 - Revival 👌Link: Artem:   / artembeseda   Project:   / besidamedia   Our Telegram: https://t.me/+1829ax36r5s1OGNi Patreon: https://www.patreon.com/c/user?u=9243... 100 Brands:    / @100_brendiv   Tychuv?:    / @tychuv   Army recruitment: 🔗Bank link https://send.monobank.ua/jar/4rPosr3TK2 Become a sponsor of this channel to receive bonuses:    / @besidaprobrandy