60 хвилин, які знищили імперію Xbox. Історія Іксбокс

https://ti.ua/ua/geyming/ - choose your PlayStation   / rocketmen.agency   - more cases here! There is one presentation, after which the community argued for years about what exactly went wrong. Because Xbox had everything to take the market back then - but it turned out the other way around. Yes, today we are talking about the history of Xbox - how one failed presentation affected the brand, and what it teaches us. Microsoft Xbox has experienced both ups and painful lessons: Xbox 360 gave iconic evenings with Halo 3, but at the same time the famous Red Ring of Death breakdown let many down. But despite this, the brand's trust was maintained - gamers believed that the next step would be strong. And now the Xbox one is released. Instead of a clear message "we are about games", the Xbox presentation is perceived as distancing itself from the audience. The peak of tension fell on Xbox one e3 and xbox 2013 in general — somewhere from here and the failure began: a series of decisions that looked like marketing mistakes. Let's talk about the most interesting moments in the development of the Xbox brand — share your impressions in the comments. Check out the abridged version of the issue about Xbox on the resource of our media partner Marketing Media Review: https://mmr.ua/longreads/marketyng/xb... Assembly for the Armed Forces of Ukraine: 🔗Link to the bank https://send.monobank.ua/jar/6M5WPo1Kkn More interesting things about marketing in our telegram👇 https://t.me/+1829ax36r5s1OGNi Navigation by conversation: 00:00 - Intro 01:26 - The birth of Xbox: when Microsoft decided to enter foreign territory 07:52 - Xbox 360: the golden era and the contract of trust 14:27 - Xbox One problems before the presentation: an era without the right to make a mistake 20:19 - Presentation and the moment of no return 25:00 - case in a minute 26:34 - Conclusions 👌Links: Artem:   / artembeseda   Project:   / besidamedia   Our Telegram: https://t.me/+1829ax36r5s1OGNi Patreon: https://www.patreon.com/c/user?u=9243... 100 Brands: https://youtube.com/@100_brendiv?si=6... Conversation about brands:    / @besidaprobrandy   Tychuv?:    / @tychuv   Become a sponsor of this channel to receive bonuses:    / @besidaprobrandy