How to Increase Your Video Watch Time Using Open Loops

*SUBSCRIBE FOR MORE TIPS AND TACTICS FOR EFFECTIVE ONLINE VIDEO STRATEGY* The fact is that as humans we have a natural tendency to better remember things when a task remains open, or incomplete. This is called the Zeigarnik effect - but I prefer to refer to this as the ‘Open Loop’ effect. And in this video, I'm breaking it down for you, and sharing how you can tap into this in your video marketing to increase viewer #retention and watch time. The Open Loop or #Zeigarnikeffect is based on a further study that Lewin completed which led to his ‘field theory’ which explains that a task once started creates a sort of ‘task tension’ in our brains, and that tension leads to better recognition of ideas relevant to the open task. Which is only resolved once the task is completed. This task tension also results in a need within us to resolve the tension and close the loop. The open-loop effect has been in widespread use in #filmmaking and storytelling forever. You know it -- when someone tells the start of a story you just have to know the ending, right? Or the age old tactic of using cliffhangers in tv serials to get you to tune back in next time. Same bat time, same bat channel… to see what happens next. So how can we make use of this in our video marketing? Well, it can be as simple as opening up an idea using open ended questions or leaving some things unsaid… as a result our natural human curiosity kicks in big time and the audience is left thinking; “I want to watch this because I want to see what happens next, or “I'm really intrigued as to what that is about” or “I have to watch this because I need to know the ending so I’ll have to keep watching.” There are two really simple ways to inject open loops in your video marketing to tap into this effect that you can start doing right now. #1 - In your titles or video thumbnails #2 - The opening seconds of your video, or the ‘Hook’. The thing is, whether you’re creating open loops deliberately in your content, or subconsciously I can guarantee you that by being more conscious of this tactic in your content creation and actively looking for ways to engage your audiences better through creating desire to close the loops then you’ll be creating more engaging content that keeps people watching longer. And for more tactics to keep people watching your videos longer you’ve got to watch this video next… So I’ll see over there for the next one. Take care. Get a 30 day free trial of my recommended YouTube growth tool TubeBuddy here;| https://www.engagevideomarketing.com/...