THIS is an Open Loop… And 3 Examples of It

Get Your Free Sales Funnel Checklist here →https://www.growbo.com/sales-funnel-c... Prefer to read? Full article version on our blog→https://growbo.com/what-is-an-open-loop/ If you're new here, my name is Matt Ackerson, founder and CEO of Growbo.com. We started as an agency in 2010 and bootstrapped our way to $100K per month, growing 936% in 8 months flat in 2021. To date we’ve served 1000’s of entrepreneurs and businesses, doing work for notable companies like Zoom, Ace Hardware, and Weitz & Luxenberg. Now we're on a mission to scale to $1 million in PROFIT per month, and I'm sharing every step of the journey with you—including all the real wins, losses, and data-driven insights we're learning as we build. In this episode, Alex and I break down what open loops are and why they're one of the most powerful copywriting techniques for keeping readers engaged and driving them to take action. You'll see three real-world examples from top marketers like Andre Chaperon and Frank Kern, including how a simple subject line ("$13 million per hour") or strategically unfinished stories can triple reader engagement. We also reveal why Buffer's A/B testing showed that articles starting with open loops got 300% more readers to the bottom of the page, plus three bonus examples in the full article below. FREE GUIDE: 33 project examples you can delegate to Growbo, free guide: https://growbo.com/free-guide-33-exam... DEMO: Learn more and see a 20-min demo on how Growbo works https://growbo.com/demo AFFILIATE$: Get paid (generously!) for referring clients to Growbo as an affiliate: https://www.growbo.com/affiliate-program Thanks for watching! I hope you stay focused and I encourage you to subscribe. DISCLOSURE All information presented is for educational use only. Each business situation is unique - please conduct your own analysis before making decisions. No results are guaranteed, and success varies by individual circumstances and execution.