'It's Mis-selling, Not Claims': Aviva Life Insurance CEO Breaks Down The Industry's Biggest Problem

As India's insurance regulator tightens norms around disclosures, commissions and distribution practices, insurers will need to move beyond transactional selling and focus on long-term customer relationships, according to Asit Rath, managing director and chief executive officer of Aviva Life Insurance. Rath believes the industry's biggest challenge is not claim settlement but systemic mis-selling, and says technology and data will fundamentally reshape underwriting and distribution in the years ahead. Watch! #india #insurance #lifeinsurance Mint is an Indian financial daily newspaper published by HT Media. The Mint YT Channel brings you cutting edge analysis of the latest business news and financial news. With in-depth market coverage, explainers and expert opinions, we break down and simplify business news for you. Click here to download the Mint App: https://livemint.onelink.me/MrDS/p0kx... Now make Mint your preferred source on Google and get business & finance updates first. Add here - https://www.google.com/preferences/so... Subscribe to Mint Premium Now: https://www.read.ht/Scaq Subscribe to Mint's WhatsApp Channel: https://whatsapp.com/channel/0029Va91...