XP, Blip e Efí Bank explicam como unir IA e atendimento humano (Série CX by Blip)

In this episode of the Innovation Hub Show, in partnership with Blip, we bring together experts from XP, Efí Bank, and Blip to discuss how Artificial Intelligence, data, and conversational customer service are redefining the customer experience in the financial market. The conversation shows how AI is enabling hyper-personalization at scale, sentiment analysis, intelligent segmentation, and omnichannel service, making interactions faster, more efficient, and more relevant. But the debate goes beyond technology: we also discuss where the human factor remains indispensable for building trust, guiding financial decisions, and strengthening long-term relationships. The guests share real-world case studies on AI applied to credit analysis, automated customer service, digital advisory, offer personalization, strategic use of data, and the importance of balancing innovation, privacy, and user experience. An episode for those who want to understand how banks, fintechs, and digital platforms are transforming the way they interact with millions of customers without losing the human touch. If you prefer, listen to/watch this episode on Spotify! https://open.spotify.com/show/1HtxpLJ... Follow the Innovation Hub Show on social media! Instagram - www.instagram.com/innovationhubshow LinkedIn - www.linkedin.com/company/td-innovation-hub/ Subscribe to our newsletter: www.innovationhubshow.com.br