Atendimento inteligente: quando a IA potencializa o fator humano

How do you transform an experience typically associated with difficult moments into a continuous, close, and relevant relationship? In this episode of the Innovation Hub Show, in partnership with Blip, we talk with Sharon Zanandrais, Global Revenue Director at Blip, and Fábio Colpas, Director of Transformation, AI, and Data at Mapfre, about the impact of Artificial Intelligence on customer experience. The conversation shows how conversational agents, generative AI, data analysis, and automation are changing the way companies interact with their customers, without abandoning human interaction in the moments when it makes the most difference. We also discuss innovation culture, data quality, digital transformation, internal intrapreneurship programs, new products, communication personalization, and the challenge of putting technology at the service of care. More than reducing costs or increasing efficiency, the episode shows that the true potential of AI lies in expanding the human capacity to solve problems, create connections, and offer smarter, more effective, and personalized experiences. Related links: Sharon Zanandrais' LinkedIn:   / sharon-zanandrais   Fábio Colpas' LinkedIn:   / f%c3%a1bio-c-17b215   Igor Lopes' LinkedIn:   / igormlopes   If you prefer, listen to/watch this episode on Spotify! https://open.spotify.com/show/1HtxpLJ... Follow the Innovation Hub Show on social media! Instagram - www.instagram.com/innovationhubshow LinkedIn - www.linkedin.com/company/td-innovation-hub/ Subscribe to our newsletter: www.innovationhubshow.com.br