Carton d'invitation Podcast Excerpt Episode 32 - Emma Wiklund, Supermodel, Entrepreneur | Stockholm

Back in the 90s, when Supermodels headed down the runways from Chanel to Versace to Mugler, Emma Wiklund (formerly Sjoberg) was always one of the chosen few,  Emma was at the centre of what a lot of people now think of as a Golden Age of fashion, whether that day she was the embodiment of total luxury in a high collared Lanvin jacket cut by Claude Montana or the height of edgy cool in a metallic bikini by Mugler. Of course, we can't forget she danced in Mugler's motorcycle dress in the Too Funky video by George Michael and ?. She tells stories here about how that infamous shoot went! After modeling, Emma went on to become a busy film star in France - think the four Taxi movies. Now she is back in Sweden - an entrepreneur who has created an eponymous skincare line, Emma of Stockholm. She went back to school to learn how to build a company and she invested her modeling money (that was scary) to make it work. In recent years, Emma has beome one of Sweden's most successful skincare entrepreneurs! Emma is savvy, charming and refreshing - and I was thrilled to sit down and be able to interview her again after all of these years.  She shares what it was like as Anna Wintour and Andre Leon Talley helped Karl Lagerfeld style her Chanel runway looks in the atelier. Humble, she laughs about how she never got the best dresses on all those runways she walked at Versace but Donatella told her she was cast because whatever she wore sold - in Germany. She recalls the atmosphere in the Dior atelier under Gianfranco Ferre: models had to “zip it”. Be seen and not heard.  And Emma shares many touching remembrances of her work with Mugler and Montana. She expresses both delight and bemusement that people such as Beyonce and Lady Gaga relaunch iconic pieces that were originally designed for her to wear. We explore what it meant to be a model - the intricacy of the co-creative process. Find Emma @emmaofstockholm on Instragram or at https://emmas.com/about/about-emma Please subscribe wherever you may listen. I thank you for your support of my efforts to create an oral history archive! Check out my Instagram @cartondinvitation for a video version of this interview and to learn about my documentary project.