From Le Mâle to Baccarat Rouge 540: Master perfumer Francis Kurkdjian's scent-sational journey

He created Jean-Paul Gaultier's Le Mâle at just 24 and gave the world Baccarat Rouge 540, the fragrance that conquered the internet. Now, master perfumer Francis Kurkdjian – head of his own perfume house and Perfume Creation Director at Christian Dior – unveils a new Paris exhibition, "Perfume: Sculpture of the Invisible", at the Palais de Tokyo, celebrating 30 years of his groundbreaking creations. He sat down with FRANCE 24's Culture Editor Eve Jackson to talk about the art of capturing emotion in scent, the viral success of Baccarat Rouge 540 and how he's redefining fragrance as a true form of art. #FrancisKurkdjian #PerfumeSculptureoftheInvisible #Dior Read more about this story in our article: https://f24.my/BYQT.y 🔔 Subscribe to France 24 now: https://f24.my/YTen 🔴 LIVE - Watch FRANCE 24 English 24/7 here: https://f24.my/YTliveEN 🌍 Read the latest International News and Top Stories: https://www.france24.com/en/ Like us on Facebook: https://f24.my/FBen Follow us on X: https://f24.my/Xen Bluesky: https://f24.my/BSen and Threads: https://f24.my/THen Browse the news in pictures on Instagram: https://f24.my/IGen Discover our TikTok videos: https://f24.my/TKen Get the latest top stories on Telegram: https://f24.my/TGen