Business Model Canvas Cost Structure

A credible financial plan is another critical requirement for successful startups, and understanding your cost structure is a key part of your financial plan. The hypotheses in all the other segments of the canvas affect your cost structure. In the cost structure section of the canvas, you'll want to document the nature of all of those costs - including your hypotheses about your variable costs, fixed costs, economies of scale, economies of scope. And of course, you're recording those hypotheses so you can go test them! This video is part of a playlist series on capturing your startup business model hypotheses using the business model canvas template. The playlist covers all 9 sections of the business model canvas: Customer segments Value proposition Customer relationship Channels Revenue sources Partners Key activities Key resources Cost structure The book Business Model Generation provides additional background on the business model canvas and is something I recommend for all entrepreneurs (order your copy on Amazon at https://amzn.to/2Qg3luL). This StartupSOS channel provides practical, how-to advice for new entrepreneurs who plan to build a growth startup with investor funding.