Selling (No, Not Marketing) Senior Living Services

As an industry, occupancy is at an eight-year low. Senior living sales organizations continue to struggle. It's time to try something different. It's time to move beyond traditional sales techniques and to revolutionize how we sell.  On this episode of the Senior Care Growth Show, Mike Marlow, Marketing and Sales Training Manager, Life Care Services, shares his advice on how to grow your business by building stronger connections with prospective residents and their families.