Part 1 - Why NBA Stars Are Dumping Big Brands for a $65 Million Startup

Sign up for this FREE course that’ll change your life forever: https://bit.ly/4gRaP2Y In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Steven Sashen, CEO and Co-Founder of Xero Shoes. Steven shares the rapid growth of Xero Shoes, starting with sandals inspired by his barefoot running experience and evolving into performance shoes worn by NBA players. He also discusses the challenges of rapid scaling, the company's focus on customer engagement and adaptability, and the importance of real-world testing of your business ideas. In the first part of this episode, Steven shares the rapid growth journey of Xero Shoes, inspired by his personal barefoot running experience. Starting with sandals based on a 10,000-year-old design, his products evolved into performance shoes worn by NBA players like Justin Holiday and Isaiah Stewart. He also highlights the challenges of rapid scaling, such as managing inventory, cash flow, and team performance, crediting his co-founder and wife, Lena Phoenix, for operational expertise. To stay in touch with me, please follow me on: Instagram:   / larryweidel   Facebook: https://bit.ly/34c4Ul1 Twitter:   / larryweidel   Linkedin:   / larryweidel   Apple Podcasts: https://tinyurl.com/MDMapplepod Spotify: https://tinyurl.com/spotifyMDM Subscribe to my YouTube channel for more If you're interested in being featured on an upcoming episode, simply go to fame.so/mdm-guest to fill out our guest inquiry form