B2GreenHub platform: Nuša Lisjak, Pomurje Technology Park

As part of the DanubeDNA project, a webinar was held under the title “Data-driven digital tools for communication and growth”. One of the presentations focused on B2GreenHub, a European Innovation Hub for digital and green transformation, supporting companies in their transition towards more sustainable and digitally advanced business models. Key Highlights: ________________________________________ B2GreenHub Platform The presentation introduced B2GreenHub as a one-stop-shop for digital and green transformation. The platform brings together a wide network of European institutions, business experts, technical experts, testing facilities, and technological solutions to support companies in their green and digital transition. ________________________________________ Support for the Manufacturing Sector The presentation highlighted that B2GreenHub mainly focuses on the manufacturing sector, including industries such as electronics, food and beverage, pharmaceutical and chemical production, machinery and equipment, metal, plastics and rubber, building materials, and furniture. The platform supports companies in addressing green regulations, improving sustainability, and adopting digital technologies. ________________________________________ Digital and Green Services B2GreenHub offers access to different types of support, including expert advice, market analysis, project proposal writing, B2B networking, real-world case studies, cost-benefit analyses, technological solutions, and testing facilities. Through the platform, companies can receive guidance for improving production capacity, reducing business costs and risks, improving product quality, and increasing accessibility to customers. ________________________________________ Opportunities for Experts and Service Providers The presentation also invited digital and green experts, technology solution providers, business facilitators, and testing infrastructure holders to join the B2GreenHub platform. By joining, they can showcase their services, present use cases, increase visibility, connect with potential clients and partners, and contribute to the green and digital transformation of companies. ________________________________________ Benefits of Joining B2GreenHub The platform provides companies and service providers with access to international networking, market opportunities, lead generation, innovation support, and increased visibility within a sustainability-focused ecosystem. B2GreenHub aims to connect companies with the right experts, services, and solutions to support practical implementation of green and digital transformation. ________________________________________ The DanubeDNA project supports small and medium-sized enterprises in the Danube Region in their digital transformation by developing practical digital tools, testing solutions in real business environments, and transferring knowledge through webinars and training activities. The project focuses on strengthening SME competitiveness, supporting industrial transformation, improving data-driven decision-making, and encouraging the transition towards Industry 4.0. The Croatian consortium partner in the project is TERA Tehnopolis d.o.o. This project is supported by the Interreg Danube Region Programme, co-financed by the European Union.