Como o ambiente digital transformou a comunicação

First it was the internet, and now it's Artificial Intelligence that's transforming communication. In this episode, Professor Dr. Pablo Moreno, from the Faculty of Communication and Arts at PUC Minas (FCA), explains the dangers of using AI and the technological revolution caused by algorithms in the media and audiovisual sectors, which in Brazil have already contributed 70.2 billion reais to the country's Gross Domestic Product (GDP) and generate thousands of direct and indirect jobs. PUC Play is the bi-weekly videocast of the PUC Minas Communication Department and airs, also in audio, on Thursdays on major platforms. It is produced in partnership with the production company E-motion Audiovisual, responsible for recording, sound design, and editing. Material mentioned in this episode: • Audiovisual sector launches entity and study in search of public policy: http://bit.ly/3J8CUH3 Listen to PUC Play on Spotify: https://bit.ly/4gjofnG Stay up-to-date with everything happening at PUC Minas through our social media: instagram.com/napucminas facebook.com/pucminasoficial tiktok.com/@napucminas PUC Minas Information Center (31) 3319-4444