Economia da atenção

T10E63 – The Attention Economy The Attention Economy: Is everyone a brand and does everyone need an online presence to be a successful professional? How does the paradigm that consumer attention is a limited resource, especially in an information-saturated environment like the internet, influence the actions of companies that now need to compete in an increasingly competitive virtual arena? These and other questions are answered by Professor Rodrigo Cassimiro, PhD in Administration and coordinator of the Marketing Technology Course. PUC Play is the bi-weekly videocast of the PUC Minas Communication Department and airs, also in audio, on Thursdays on major platforms. It is produced in partnership with the production company E-motion Audiovisual, responsible for recording, sound design, and editing. Material mentioned in this episode: • Vox Magazine – Everyone’s a sellout now (in English): https://bit.ly/3YMn610 • The Brand Called You, article by Tom Peters: https://bit.ly/3YQFQfK • Marketing Management Degree from PUC Minas: https://bit.ly/4jU3rWL Listen to PUC Play on Spotify: https://bit.ly/4gjofnG Stay up-to-date with everything happening at PUC Minas through our social media: instagram.com/napucminas facebook.com/pucminasoficial tiktok.com/@napucminas PUC Minas Information Center (31) 3319-4444