The Biggest Google Ads Mistakes I See After 50+ Audits

📋 The CMO's Google Ads Audit Card — get the quick-reference with all 5 mistakes, diagnostic signals, and fixes: https://savvyrevenue.com/get-this/?re... The biggest Google Ads mistakes aren't hiding in your search terms report — they're in the strategic decisions being made above the account. After reviewing 50+ audits, roadmaps, and assessments from the last 18 months, I used Claude to synthesize every finding and surface the patterns. These are the 5 Google Ads mistakes I see most often at the CMO level. 🔎 In this video: I break down the top 5 Google Ads mistakes that keep showing up across mid-to-large e-commerce accounts — from relying on in-platform ROAS instead of backend data, to over-segmenting campaigns and starving smart bidding of the data it needs to perform. Chapters: 00:00 – 50+ audits synthesized by AI — here's what stood out 00:31 – Mistake #1: Treating in-platform ROAS as source of truth 03:01 – Mistake #2: No proactive management around sales periods 05:29 – Mistake #3: Over-segmentation of campaigns and bid strategies 06:47 – Bonus: Overly constraining smart bidding 08:50 – Mistake #4: Brand and non-brand blended in the same campaigns 10:30 – Mistake #5: Campaign splits that don't reflect actual performance 12:46 – Recap and closing thoughts - 💬 Which of these five are you most guilty of — and what's stopping you from fixing it? - 🔔 Don't forget to subscribe for more high-level Google Ads insights. Sign up for our weekly PPC tactics here: https://savvyrevenue.com/savvytactics/ - 🌍 Connect with me here: LinkedIn:   / andrewlolk   Website: https://savvyrevenue.com/ #GoogleAds #ecommerce #PPCtips #GoogleAdsAudit #PPC