IA et relation client | Résolvez les problèmes avant qu'ils n'arrivent avec Orange Business

AI in Customer Relations: Concrete Use Cases with Orange Business | Michael Brakha 75% of companies want to invest in AI. But most projects never get past the pilot stage. Why? Because we confuse technology with transformation. In this episode, I put Michael Brakha, Opportunity Manager at Orange Business, in front of a real, fictitious tender—five concrete problems to solve, live. The result: an unfiltered analysis of what AI really does (and doesn't do) in a customer service center. 🎯 WHAT YOU'LL DISCOVER: ✅ How to solve the problem of proactive calls that never get through ✅ Why 80% of customer complaints aren't about the original problem ✅ The "dedicated advisor" system that boosts NPS from 26 to 57 ✅ How to turn every call into a mini market research study using AI ✅ The real breakdown: 30% tech, 70% human transformation 💡 BONUS: The game-changing statistic — 84% customer service representative satisfaction within the first few weeks 📩 FREE NEWSLETTER – Full recap + exclusive resources: http://lateliercx.substack.com ⏱️ CHAPTERS: 00:00 - Intro: Why 75% of AI projects fail 03:20 - Orange Business: much more than a telecom operator 08:00 - Resolving Unanswered Proactive Calls to Customer Service 1:30 PM - No More Repeated Customers 10:00 PM - Boost Your NPS: We Have the Solution 8:00 PM - Make Customer Service the Engine of Your Business with Orange Business 🎥 SEE YOU AGAIN? If you enjoyed this video... 1️⃣ Subscribe 🔔 so you don't miss anything 2️⃣ Leave a comment (I reply to everyone!) 3️⃣ Share this video with someone who needs it 👤 WHO AM I? Marine Deck – France's #1 Customer Experience & Customer Relations Expert 🎙️ "The Customer" Podcast – 300K views/month 🏢 Founder of CX Advisor (300+ CX solutions) 🎤 Customer Experience Speaker | Trainer | Entrepreneur 🔥 LET'S CONNECT? LinkedIn:   / marinedeck-relationclient-podcast-cx-talk-...   Instagram:   / deck_marine   📚 TRAINING & COACHING: 1:1 Audit with me: https://marinedeck.fr/coaching-experi... Self-training on customer experience → https://laboiteaoutilsduclient.teachi... #CustomerExperience #CustomerRelationship #ArtificialIntelligence #CustomerService #CX #AI #DigitalTransformation #NPS #OrangeBusiness #ContactCenter