Bianca Coimbra fala sobre a Lynv e os desafios por trás do crescimento da marca

In the new episode of IstoÉ Mulher + Fructus Interview, we welcome influencer and businesswoman Bianca Coimbra. During the chat, Bianca shared her journey on social media and her transition to entrepreneurship with the creation of Lynv, her coconut water brand, highlighting the purpose behind the business and the construction of a brand with its own identity. Throughout the conversation, the businesswoman revealed the behind-the-scenes of product development, the challenges of entering a competitive market, and the brand expansion process, including the relationship with retail and the positioning strategy. The businesswoman also spoke about the role of the creator economy in the growth of new businesses, the influence of her audience in building the brand, and the lessons learned from her journey as a female entrepreneur, reinforcing the importance of financial independence and freedom of choice.